• ABOUT
  • THE SNACK
  • IN-CENTRE
  • GOTTA HAVE THEM ALL

GREATEST OF THE MALL

Broadmeadows Central, in partnership with Melbourne Food & Wine, is celebrating the best of Melbourne's mall food culture and food-court favourites.

Raph Rashid, founder of Beatbox Kitchen, Taco Truck and All Day Donuts, has been busy feasting his way through the centre with his friend, and celebrated entrepreneur Flex Mami to create the ultimate snack ... the Halal Snack Taco!

Tempted? We are giving away free samples at Broadmeadows Central during our Greatest of The Mall event.

Drop into the centre 11 or 12 July for your chance to sample the 'one time only' HST, meet Raph and Flex and try your luck at the 'Snacc' Spinning Wheel or you visit your favourite retailer to try their 'Greatest of The Mall' special offer.

Raph

Raph Rashid

Raph Rashid was born to the snack life – or, as he’d call it, the snacc life – growing up above a Malaysian restaurant in Melbourne. Street food and street culture have been parallel passions for him from an early age, whether it was graffiti, hawker stalls, skating or hip hop, and he can wax lyrical on how to produce doughnuts as readily as he can talk about the production on J Dilla’s Donuts. He is one of Australia’s food-truck pioneers, and his Beatbox Burger and Taco Trucks remain welcome sights at music festivals and on the streets of Victoria today. He’s also a celebrated photographer, a broadcaster, publishes his own magazine, and is husband to designer Beci Orpin and the father of two snacc sons, Tyke and Ari. He was inducted into the Melbourne Food & Wine Festival Legends Hall of Fame as a trailblazer in 2013.

Mitch Orr

Flex Mami

The ultimate renaissance woman, Lillian Ahenkan (aka Flex Mami) is a 2023 Logie Nominee, TV Presenter, Award Winning Podcaster, Best-Selling Author, DJ, Media Influencer, Social Commentator, Speaker, Brand Consultant, Model, Jewelry Designer,  Founder and CEO of multiple businesses.

In essence, FlexMami gets paid to be herself. Recognised internationally as a digital and cultural icon, she creates and facilitates challenging, nourishing conversations, cultivates communities and creates very good content.

With a platform focused on conversation and redefining what it means to be in community, Flex’s superpower is cultivating dialogue and encouraging critical thinking. Her brand exists at the perfect intersection of chaotic, commercial, conventional and the chronically online, making her one of the most nuanced cultural commentators in the Australian media landscape.

Her insanely versatile back catalogue, decade-long entertainment career and unequivocal business acumen have culminated on her latest endeavour, No Deep Dives - an immersive Video-First Audio Experience. In this project, Flex invites audiences to dip into the warm waters of her mind. Where curiosity, constant media consumption and a raging Google Tab habit converge to create a thought-provoking journey through life’s most profound & peculiar moments.

THE SNACK

HALAL SNACK TACO
The iconic Halal Snack Pack has been reinvented and given a twist inspired by the culturally diverse food scene at Broadmeadows Central. Picture a classic Middle Eastern/Aussie fave that is the HSP (chips included) in a soft shell taco making it easy enough to hold in one hand! Topped with no other than Toum and pickles. This just makes the mouthwatering classic even easier to devour. The ultimate snack. Sahtan!

IN-CENTRE

TASTE IT FOR FREE

Catch Raph at Broadmeadows Central giving away 500 Halal Snack Taco's a day, from 11am to 2pm on Thursday 11 and Friday 12 July.

Catch Flex Mami both days from noon to 1pm.

Giveaways are limited and subject to availability'. Items are limited to one per person 16 years or older. T&Cs apply.

SNACK TO WIN

Get ready to dive headfirst into a snacking frenzy through Broadmeadows Central to WIN!

We are giving you a chance to WIN up to $2,000 worth of gift cards. T&Cs apply.

enter now
GOTTA HAVE THEM ALL

Complete the journey and discover all the other snacks at the below Vicinity Centres.

IN PARTNERSHIP WITH
melbourne food and wine

Snack to Win Terms & Conditions

AU18+ only. Ends 14/7/24 11:59pm AEST. Keep passport/s. Limit 1 entry/shopping centre. Max. 1 prize/person. T&Cs apply.

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