• ABOUT
  • COMPETITION
  • THE DOUGHNUT
  • EXPLORE THEM ALL

The Greatest of the Mall

with Melbourne Food & Wine

It’s a three-peat! The Greatest of the Mall is back for its third year at Broadmeadows Central in partnership with Melbourne Food & Wine and is a snacc-fuelled tribute to Melbourne’s legendary mall food scene, cooked up by Raph Rashid – the mind behind Beatbox Kitchen, Taco Truck and All Day Donuts.

This year, we’re celebrating the iconic and timeless doughnut. Soft, pillowy and the perfect sweet canvas.

Raph Rashid (aka The Snacc Boss), has been making his way through Broadmeadows Central with his friend @dub.eats.anything to research, eat, explore, taste and be inspired. All in the name of creating an out-of-this-world doughnut made just for Broadmeadows Central. Enter the Baklava Cheesecake Doughnut.

Visit Broadmeadows Central for your chance to indulge in the custom and one-time-only Baklava Cheesecake Doughnut for FREE, meet Raph and Dub, and win instant prizes!

Introducing...

Raph Rashid (The Snacc Boss) & dub.eats.anything

Raph was born to the snack life – or, as he’d call it, the snacc life. Growing up above a Malaysian restaurant in Melbourne, street food and street culture have been passions for him from an early age. He is one of Australia’s food-truck pioneers, and is also a celebrated photographer, a broadcaster, publishes his own magazine, and was inducted into the Melbourne Food & Wine Festival Legends Hall of Fame as a trailblazer in 2013.

Competition

Eat & Win 1 of 5 $500 Broadmeadows Central gift cards

Simply spend $15 or more at any participating food or drink retailer in-centre and sign up for your chance to win. Good luck!

VIC 16+ only. Ends AEST 13/7/26. Keep receipt(s). Max 1 entry/Qualifying Spend. Limit 1 prize/person/Participating Shopping Centre. Max 1 prize/person. T&Cs apply.

Enter Now
The Doughnut

The Doughnut

Baklava Cheesecake Doughnut

Filled with cheesecake, powered by pistachios and topped with phyllo flakes.

Get Your FREEBIE

Catch dub.eats.anything and Raph Rashid at Broadmeadows Central giving away 1,200 FREE Baklava Cheesecake Doughnut from 11am - 2pm on Thursday 9th July & Friday 10th July 2026.

LOCATION: Outside Hoyts

VIC only. Ends 2pm AEST 10 July 2026 while stocks last. Limit 1 game play/person. Max. 1 food item/person. T&Cs apply.

Explore Them All

Explore all of the delicious doughnuts and decide for yourself who is the Greatest Of The Mall.

The Glen

THE GLEN

Experience everything there is to love about milk-tea into a custard-filled, brûlée-topped doughnut delight.

Saturday 27 and Sunday 28 June

FIND OUT MORE
Bayside

BAYSIDE

Enjoy sweet nostalgia with the pink lamington doughnut – a healthy dose of raspberry glaze and whipped cream on top, and plenty of raspberry jam inside.

Friday 3 and Saturday 4 July

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Box Hill

BOX HILL CENTRAL

Matcha is definitely having its moment, experience it in a doughnut with a zesty yuzu twist.

Saturday 11 and Sunday 12 July

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In Partnership With
melbourne food and wine

Eat & Win T&Cs

VIC 16+ only. Ends AEST 13/7/26. Keep receipt(s). Max 1 entry/Qualifying Spend. Limit 1 prize/person/Participating Shopping Centre. Max 1 prize/person. T&Cs apply.